Jon:
The New York Times Magazine features a comprehensive look at the ZipCar phenomenon in today’s issue.  I was struck by the way in which its target audience perfectly aligns with ours:
Zipcar, which has been doubling its ranks annually for much of its existence, sees many more prospective converts, an environmentally aware, cost-conscious, Internet-bred generation of [...]

Alone once again, he paid his tab. Like so many Valentine’s Days in the past, he would return to an empty apartment, kept spotless just in case. The flowers he’d purchased the day before would be only slightly wilted on the windowsill, yet would nonetheless serve as the painful reminder that Valentine’s Day would again [...]