The most obvious utility that taxis provide is transportation to and from locations of interest. They are viewed as quick and efficient modes of transportation for the individual and thus are often used by small groups or individuals to get to a destination that is often beyond reasonable walking distance from their point of origin. However, a less obvious function of this industry, but one that is arguably more important to society on the whole, is that taxis are a tremendous multiplier for many other industries and businesses, and none more so than retail and food service related businesses. In the case of bars and restaurants, taxis not only facilitate the process of getting to and from these locations, the fact they exist makes the business of retail more lucrative for their owners. It allows those businesses to experience higher levels of patron traffic, serve more alcohol, have patrons stay later into the evening, as well as making the option to go to these locations simply a matter of want, devoid of having to figure out the practical question of how. Encouraging this kind of behavior, particularly in areas where revitalization is high on the list of local priorities, attracting and retaining potential customers for longer periods time, helps businesses grow and neighborhoods flourish.
CabEasy is a utility that enhances the power of this already upstream magnifying business by offering a way for these businesses to increase the velocity of this virtuous cycle. As a platform that seeks to find its users the best, most affordable and most convenient taxis in a given area, Cabeasy offers these businesses a way to reinforce the utility of taxis by engaging the patrons of those businesses via their mobile devices, while they are still at the location. This action presents business owners with the opportunity to demonstrate their interest and care in helping their patrons get home or to their next destination, safely and quickly. As a bridge between the taxis and the patrons, a partnership between CaBeasy and business owners can offer ways to encourage greater use of taxis, which can have positive effects on places where parking may be limited, or places that are potentially liable for the actions of an intoxicated driver who may have just left their establishment, or simply as means by which businesses can offer incentives through discounts and coupon codes to patrons who make their way to and from these locations using taxis.
Andrew Yawitz, a leading business owner, and operator of the Gramaphone in St. Louis, had this to say about CabEasy, “As a music venue operator, I see huge upside in partnering with Cabeasy in order to give our customers easy access to transportation to and from The Gramophone. As the director of The Grove Merchants association, I am very interested in working with Cabeasy to develop a neighborhood wide initiative to help bring people to The Grove in cabs. As our neighborhood continues to become a more popular destination, we are already experiencing a parking supply crunch and increasing the number of customers that use cabs will greatly help to alleviate that pressure. As an added benefit, working with Cabeasy would have positive public relations outcomes because it would illustrate that the owner operators of The Grove care about the safety and well being of our customer base.”